Case Study | Portfolio

Hello, I'm Lai Fu.

A UX/UI designer

with 3 years of experience in SaaS and Fintech,

based in the Netherlands.
Passionate about crafting intuitive user experiences, effective communication, and seamless collaboration across multi-functional teams.

Case Studies

Location indicators are visible mobile feature

FieldBuddy, UX/UI design

Improved location indicator visibility and user interaction, enhancing overall usability.

Homepage redesign

FieldBuddy, UX/UI design

Redesigned the FieldBuddy homepage to improve clarity, navigation, and user engagement. The new layout helps users understand the product faster and reduces bounce rate.

Button

Expense Funnel rebuilt

Tellow, UX/UI design

Rebuilt the Expense Funnel in web app and native app to make it easier for user to process the expenses.

Support Page redesign

Tellow, UX/UI design

Redesign to make it more aesthetically pleasing and user-friendly for responsive website. Most importantly, make it possible for users to quickly find the resources they require.

Review Page redesign

Internship, UX/UI design

Redesign the Review Page to make it more aesthetically pleasing and user-friendly for both mobile and website version.

6Pro

UX/UI case study

A responsive web app that provides fast experts-pairing to offer professional service via multi-channels in 6 fields.

SimpleFit

UI case study

A fitness responsive web app that incorporates a fun, casual, and motivating feeling for the users to build a habit of the exercise.

A fitness responsive web app that incorporates a fun, casual, and motivating feeling for the users to build a habit of the exercise.

Roarbikes

UI case study

An e-commerce website and mobile application for shopping bicycles and the accessories. Focused on the flow from item-browsing to order-placing.